Since its wide public acceptance in 2011, LinkedIn has grown to be a leading and successful social media site for business networking and connecting with professionals.
With more than 10 million monthly users, LinkedIn is a top five social media traffic and network for engaging professionals with posts that make them stand out.
Would you like to get noticed on this network? Not sure how to create content that will engage readers better than the competition?
If you want more views and engagement on your LinkedIn, it is important to know how to create a good LinkedIn post that will bring you more networking and make you stand out.
In this article, we specifically provide you with the keys that make a good LinkedIn post and the helpful tips and advice you need to write excellent posts on LinkedIn while also sharing types of LinkedIn posts. Keep reading to learn how to write a good LinkedIn post.
What are the different types of LinkedIn posts?
Understanding and mastering the content workings of LinkedIn is important in writing excellent posts on the network.
This is because the type of relevant posts you want to write will best inform the structuring of your content to gain views and engagement.
Here are four major types of LinkedIn posts we have.
1. LinkedIn Carousel post
This type of LinkedIn post is simply an effective and interactive post that allows users to broadcast all types of messages in a fun and lively way thereby making it the most attractive post of the moment.
The carousel post is similar to a slideshow that you make on your own. Your post carousel can only contain slides if they are in PFD format.
2. Classic LinkedIn post
This post is a magazine that spreads text. As long as you have great tips, a catchy title and an approachable structure, this traditional form of content always succeeds.
This kind of post benefits from storytelling, which is the art of instructing or transferring value while narrating an engaging story. When it is pertinent, users often find storytelling to be enjoyable.
In addition, it may provide information about recent occurrences, criticism, ongoing training, or an occasion. There are so many options that you may choose from to change the kind of information you give your prospects.
3. Video postings
On LinkedIn, video posting is becoming more and more popular compared to regular text posts as video posts can generate three times more engagement than text posts
Instead of hosting your film on a website like YouTube, Vimeo, or Wistia, the key is to submit it to the LinkedIn platform in a 30-90 seconds long clip and you make viewers want to see it all.
4. LinkedIn How to-posts
This is a form of marketing strategy or commercial post where you sell your expertise or business. In this type of LinkedIn post idea, you give marketing tips as to your business, personal branding or your area experience.
5. Job postings
A LinkedIn profile can use its posts mainly for job postings and announcements. This type of LinkedIn post helps one to use his/her LinkedIn network to find the next team member or build a database of freelancers to outsource work.
What makes a good LinkedIn post?
When we talk about a good LinkedIn post, we are talking about excellent content that can get people to read, view and engage frequently with you on the network to increase your network connections and views.
If you want your content to reach the individuals you need it to, you must carefully create it because the LinkedIn algorithm takes a lot of factors into account when determining which posts should be given more prominence in your audience's feeds.
Therefore, it is important to know what LinkedIn considers excellent content or good post. Here are the basic frameworks that make a good LinkedIn post.
1. Simplicity and Plainness
A LinkedIn post is similar to a blog post in that must be simple and plain but not too short.
At least your content should be more than five lines. The "see more" option shows when there are more than five lines to be written.
If someone sees a "see more" option in your post and clicks, it informs LinkedIn's algorithm that your post is interesting (even if they don't like it or comment on it), thus LinkedIn will prioritize it more in users' newsfeeds.
The first five lines of your post should be compelling so that readers will click "see more" to indicate that they want to read the rest of the article.
This can be accomplished by placing a space after your first sentence and, preferably, leaving your statement open-ended at the "see more" point.
Your content will be simpler to read and skim through on mobile devices if you use spacing.
2. Being conscious of the target audience
A good LinkedIn post considers its audience in its content. It is important to keep in mind that you are communicating with others as well.
Saying something that resonates with the audience you're attempting to attract (your potential clients) is the only way to establish your reputation and generate new business through LinkedIn.
You must therefore consider what is most likely to pique their interest. You must, of course, concentrate on your advantages. The goal is to position yourself as a thought leader in your particular field.
Build on all of your experience and share knowledge and viewpoints that others might not have considered. Answer questions that readers in your sector might have by writing pieces on them.
3. Inserting emojis in posts
Inserting emojis in your content makes it a good LinkedIn post. This is because emojis help close communication gaps.
Using emojis symbols carefully and selectively can help you emphasize a certain idea, provide more detail, or make your text stand out.
Adding emojis helps you to create your post to stand out as it helps
- Break up walls of text,
- Show your personality,
- And add color to your post.
However, it is important to not go crazy when inserting emojis as there is such a thing as too many emojis in a post making your post looks unprofessional and childish.
4. A killer opening statement or headline
A good LinkedIn post always starts with a killer headline (opening statement or opening story) that makes your readers or viewers pause and think, I’ve got to know more about this content.
5. Wall of texts break up using paragraph breaks
Single phrases are simple to understand and pleasing to the eye, in contrast to walls of text that can be daunting.
To achieve a good post on your LinkedIn profile, using simple sentences that even a 14-year-old can understand is important.
Your header image and first sentence should be separated by three or four clear paragraph breaks.
This raises suspense. The user must click the see more button because they cannot see the next sentence.
6. Giving specific instructions
A good LinkedIn post gives specific instructions to encourage engagement. With specific instructions in your content, you are starting a two-way conversation, and beginning to build a relationship.
A LinkedIn post that will be ranked and accepted as good is authentic to the writer. LinkedIn audience values and seeks authenticity.
Let your actual personality shine through in your post, and the proper individuals will find you on their own. You shouldn't try to please everyone.
8. Share some intellectual property (IP)
LinkedIn expert consultants have shown that for example, sharing some intellectual property of a person in his/her LinkedIn articles can give great results in engagement and networking.
The intellectual property of a post is the content you've produced using your professional experience.
It is considered the gold standard on how to perform a task. It is founded on facts and outcomes.
9. Use of hashtags
Using hashtags in your post is a fantastic method to connect with people outside of your network. However, you should use a combination of popular and specialized hashtags.
The LinkedIn network offers hashtag suggestions based on the information in your article.
Your content is more likely to be seen by the correct people if you choose a hashtag that your target audience is likely to be using.
The greatest way to broaden your reach is to find out which hashtags are popular in your sector or line of business. By entering a word or phrase into the search bar, you can find these.
10. Ending with a question to encourage comments and conversations
A good LinkedIn article includes questions in the content to entice readers to encourage commenting on a post.
LinkedIn rewards posts with more importance if it receives a lot of comments.
Therefore, your post should give users some personality by being talkative, provocative, and voicing their thoughts.
Also, your post should give individuals something to ponder and keep in mind.
You can achieve this by ending your post with a question that asks your connections what they think about your post. This encourages comments on postings that eventually result in a trending post.
The likelihood of trending posts showing up in the feeds of second and third-degree connections is higher.
Helpful Tips In Writing a Good LinkedIn Post
Now let’s get straight into the actions. You now know what a good LinkedIn post entails and what and must it should be or contain.
It is time to learn how to put these things into practice for writing a good LinkedIn post.
Here are 7 helpful tips that you need to engage in writing to write a good LinkedIn post.
1. Choose the right timing for your posts and Schedule your postings
For every social network, there is always an optimum moment when most users are online.
Therefore, it is not enough to just write good content and post at an inappropriate time and expect to get network engagement.
The bitter pile is that a good LinkedIn post is not just only about good content but also about large views and comments.
So it is important to learn to post your LinkedIn posts at the right time to get a LinkedIn post that is considered good because of the engagement it generates.
It is a widely known fact that LinkedIn benefits from higher traffic during the weekdays than the weekends. So you know a serious post on linkedin will deliver traffic engagement more on weekdays.
However, you might run into the danger of missing the optimal schedule if you're not accessible.
There is only one way to prevent this: through scheduling your posts via programming. Programming is an option that enables you to keep publishing without having to be present.
Also, it is important to only post when you have something to say. Since it is important to post regularly, there’s no point posting every day if you don’t have anything interesting to say, just for the sake of getting attention.
2. Use headlines optimized by LinkedIn
To achieve a good LinkedIn article, you need to nail your post headlines such that it gives your viewers and readers a moment to pause and think "I need to read to know more" or "I need to watch this to know more".
In most cases, more people tend to read a headline than those who read the body of the copy.
So, to achieve this, you can adopt headlines that are optimized by LinkedIn. You can also research the material and headlines published by influential people in your area on the LinkedIn network via a research-based strategy provided by the network.
Also, you should consider the length of the content as you create your LinkedIn headline. The most effective headlines are often between 40 and 49 characters long. Examine the structure and the most effective headlines, then test these techniques with your material.
3. Ventilate and structure your post to lower reading levels for easier reading and understanding
The most effective LinkedIn post is concise, simple, and straightforward to read. This is done such that you create lower reading levels in which even a 14-year-old can read and understand your post.
Also, in creating straightforward posts, knowing how much content your audience wants to read will help you create a great LinkedIn post.
Although marketers always held the belief that shorter was better, professionals now realize that this is not always the case.
The audience will read your content if it is truly valuable and fantastic, and they will read it even if it is quite long.
4. Write in paragraph breaks to deliver a great reader experience
There is no difference between creating a blog post and a LinkedIn post. They follow the same principle of avoiding walls of text in their content by using hard paragraph breaks.
Simple sentences and single phrases are simple to understand and pleasing to the eye, in contrast to walls of text that can be daunting.
Your header and first sentence should be separated by three or four clear paragraph breaks. This raises suspense. The user must click the see more button because they cannot see the next sentence.
If your post contains valuable advice, you should emphasize it by using bullets, numbered bullet points, or by adding emojis.
5. Use hashtags carefully and mentions tactfully and sparingly in your post
Hashtags are a great way to reach an audience outside your network. There are different kinds of hashtags to use such as branded hashtag (that is unique to you and your posts), industry-relevant hashtags, niche hashtags, well-known hashtags, and many more. LinkedIn also suggests hashtags based on the content within your post.
However, while using hashtags, it should be done carefully and tactfully to still make your post a professional and good LinkedIn post.
In addition to using hashtags, using mentions of influencers is also a great way to get new eyes to your post. Also, you can @mention a connection who has influenced your business or career.
Perhaps they shared valuable advice. It's possible that they published a book or mentioned you on a podcast.
With tactful @mentions connections, there is a higher chance that their connections feed will include your LinkedIn post.
6. Never add a link to an external site in your post
It is never acceptable to link to an external website. Never link to an external website. LinkedIn will penalize you, which will have a negative impact on engagement and views.
LinkedIn aims to keep you on the platform as long as it can, therefore your post will suffer if you link to your website, a podcast, an article, a full YouTube clip or video, or anything else.
7. Ask questions to close your post
Your posts should end question post with a question. This encourages commenting, which is important for three reasons:
· LinkedIn encourages comments on postings.
· Posts that have received more comments are more likely to trend.
· The likelihood of trending posts showing up in the feeds of connections is higher.
Asking questions can start a discussion and generate fresh writing material. You can also ask your connections what they think which helps to strike a discussion that promotes commenting, forging bonds with others, and expanding your network.
Final Thoughts – How To Write A Good LinkedIn Post?
The secret to increasing your LinkedIn network engagement is consistency in creating good LinkedIn posts.
You have 1,300 characters to write a good LinkedIn post that establishes your credibility, develops a rapport with your audience, and persuades them to pay attention. Make it matter.
You can do this by creating a LinkedIn post with a compelling headline optimized by LinkedIn, being precise about the action you want your connections to take, choosing your emojis, hashtags, and mentions carefully, and asking questions at the end of your post.