When we talk about managing your reputation, first lets define what Reputation Management actually is.It is appears quite simple initially: it's managing your reputation — how people perceive your company.At Socialweb, we dig deeper into in actually defining what reputation management is.
To us, it's a two-pronged concept: It's monitoring and influencing the online reputation of a business or brand. It's the addressing of negative mentions or reviews. When looking at reputation management, most experts agree that there are three different kinds business do: Building - Typically carried out by businesses that are new or who are trying to build a good or reliable brand or name for themselves. Maintenance - This form of management is carried out by companies who already have an established reputation they and their customers view as good.