Call-to-action ideas are all about getting your visitors to act. You want them to get in contact with you, buy something, or take an action that benefits your business.
The best call-to-action ideas are the ones that speak to your audience, and we’ve got some of the best right here. Read the entire guide for more information.
What is a CTA Button?
A CTA or call to action is a direct request for your audience to do something, such as purchase something, sign up for something, click a link, or share something.
The purpose of a call to action is to get your audience engaged in what you're trying to achieve with your content.
Prompts website visitors to Take an Action
Call-to-action buttons are the most important visual element of your content. They are what visitors click on to take the desired action, whether it is to buy a product or sign up for an email newsletter.
These buttons can either be in the form of text, images, or both. However, the most effective CTA buttons combine both text and imagery.
Can be Put on Any Content
They can be found on landing pages, product pages, blog posts, web pages, and anywhere else on your site where users might need guidance or want more information about what you offer.
A good CTA can increase conversion rates by up to 50%. A bad CTA? Well, it could actually decrease conversions by up to 80%.
Four Categories of CTA Examples
We’ve split our call-to-action ideas into 4 categories:
· Social media CTA ideas
· Email CTA ideals
· Landing page or Blog post-CTA ideas
· Ecommerce CTAs
1. Social Media Call to Action Examples
"Like" me on Facebook
It's a simple idea, but it works. The "Like Me on Facebook" call to action is an easy way to get people to connect with your business on social media
Also, the like button may encourage new fans to interact with your content.
It's become a ubiquitous part of most social media platforms, and it's not difficult to see why: The Like button lets users show their appreciation for content without having to comment or reshare.
Follow Me On Twitter for Special Offers
If you want more followers on social media channels, you can ask them directly by using a CTA button with a positive message like "Follow me on Twitter."
Share This Post On Your Wall
If you want people to share your content on their own profiles, add CTA buttons or action phrases that say "Share this post on Facebook." This will make it easier for people to do so.
You can also create variants that encourage people to share with their friends or followers instead of just posting on their own profile wall.
Ask for Retweets - If you want people to retweet your post, add a CTA button that says "Retweet this post."
Sign Up for My Newsletter
Another way for people to stay connected with your business is by signing up for a newsletter email address.
This allows you to keep them up-to-date with new offers, promotions, and other news related to your business.
Plus, it’s an easy way for them to opt in again if they ever forget how much they love what you have going on.
Click this Link
A very common CTA example is the use of “Click Here” or “Click to Learn More”. It’s a great way to get your social media followers to go to your website or store.
When they click on this link, it will take them to a landing page where they will get more information about yourself or your company.
Shop Now
This works best if you have an online store or retail store and want your followers on social media to buy something from there.
You can even use it as a way of promoting something on sale or discount at the moment.
2. Email CTA Ideas
For the most effective and well-designed emails, be sure to include a clear, actionable call to action (CTA).
There are many ways to use CTAs in your emails and they can be used to engage the reader, increase conversions and even drive traffic back to your website.
The following are some examples of great CTA buttons that you can use in your next email marketing campaign:
Download Our E-Book
If you're sending an email with helpful information and tips, you can use this CTA to encourage people to download your e-book.
This is especially useful if you have downloadable content that customers can access from their inboxes without having to leave Gmail or Outlook.
Shop Now
This is the most common type of CTA used in eCommerce emails. If you're sending out an email with a product promotion or sale, this is another great email CTA example because it encourages customers to make their purchases right then and there.
Read More
Your customer is interested in reading more about a topic or product, so give him or her a Read more CTA button.
You can include links to an article or blog post, or even direct them to a landing page for more information about the product being advertised.
Learn More
If you want customers to learn more about your product or service without taking any action right away, this one is great because it gives them the option of learning more.
Click Here for More Information
This is a simple CTA that you can use to drive people to a landing page. This can be a page with a product or service, or it could be a blog post describing the product or service.
Get This for Free
Use this call to action or CTA example if you want to promote your freebie. It’s also a great way to get more people to your website because you’re offering them something for free
The best part about this CTA is that it allows you to target people who have already shown interest in your brand by signing up for your email list.
Book Now
The Book Now CTA button is especially useful if you're promoting a service or event that requires reservations or tickets in your emails.
This type of CTA button will engage your audience and encourage them to take action right away.
If you have an online booking form, then you can use a Book Now CTA button on your website or blog post to encourage visitors to book their appointment with you immediately.
This button is typically used for booking flights and hotels, but it can also be used for other types of products like car rentals, cruises, and amusement park tickets.
Register Now
This is a simple call-to-action that asks the user to sign up for something by filling out a form or providing their contact information.
Start Free Trial Now
This type of call-to-action helps convince potential customers they should try out your product or service before they buy it.
It offers them an opportunity to experience first-hand how it works without having to spend any money upfront.
3. Landing Page or Blog Post CTA Ideas
If you’re looking for call-to-action examples for landing pages or blog posts, you’ve come to the right place.
In this section, we will cover a few call-to-action examples that you can use on your next blog posts or landing pages.
Why use CTAs on Landing Pages
The CTA on your landing page or blog post is a critical part of your conversion process.
The call-to-action examples that I have given here will help convert your website visitors into customers and clients
The goal of every blog post is to get people to take action, so you need to make it as easy as possible for them to do that.
Call-to-action buttons also make it easy for visitors to see what they can expect after they click the button; whether it’s a free trial, lead generation form, or something else entirely.
Let’s Connect On Social Media
This is one of the most popular call to action ideas for blog posts. If you don’t have a social media presence yet, it’s time to start one.
Social media is a great way to build relationships with potential clients and customers or your blog post readers.
But if you have a Facebook page, Twitter account, or LinkedIn profile; include these profiles on your blog posts using CTA buttons. You can also add links to your other social media profiles if you have them.
Share This Post
If you have written something that you think might be relevant to people who don't know much about your business or industry, then this CTA is perfect.
It will help spread your message further than just among your existing followers and readers.
Sign Up for My Newsletter
If you have a newsletter that goes out regularly (or even once in a while), then make sure your blog post has a clear sign-up form at the end.
This can also work well if there is an upcoming event such as an in-person networking event or webinar that people might want more information about.
Read More
This is one of the most commonly used CTAs on blogs. It encourages readers to find out more about a topic by clicking through to another page on your site.
Get More Information from Us
If there's more information related to what was discussed in the article, then this can be a good option for encouraging users to learn more about a topic or product.
Book Now CTA
The Book Now CTA button is an extremely useful tool for businesses that want to increase their revenue. The button can be used on any page of your website, but it works best when placed on a landing page with a form.
This is because the purpose of the Book Now CTA button is to convert visitors into customers.
When visitors click your Book Now CTA button, they will be taken to a booking page where they can book their desired service or product.
You can also use this button to redirect them to a special offer or discount page where they can receive a discount on their purchase.
Get Started with My Product Right Now
This is an obvious but powerful CTA that will get people clicking on your CTA. It also shows you have a product ready for them to use right away.
An Example
Before you place this CTA button, you can include this text on your blog post; I want you to be able to get started with my product right away.
So I’ve created a special offer for you that will allow you to get started with my product without any risk or headache.
To get this special offer, click the button below and fill out our simple form.
You’ll get a link directly to my product, along with a few tips on how to use it and how it can help you. I look forward to seeing you inside.
Get Instant Access Now
Another way to get people to click your call to action buttons is by giving them something good right away; an online course or a free eBook can be great incentives for people who might not be as interested in purchasing something right away.
Share Your Own Opinion
One of the call-to-action examples we would like to share with you is an invitation for users to share their own opinion about the product or service being offered.
This type of call-to-action can be beneficial for many reasons, but mainly because it allows customers to become advocates for your brand by sharing their experiences with others.
Free Trial Call
You can use this CTA to let your visitors know that they can try out your product or service for free.
This is a very common type of call-to-action and the best way to get started using CTAs.
Download Now CTA Example
This type of CTA should be used if your product or service is downloadable. It’s not just limited to software; it can also be used if you sell an eBook or offer access to downloads like video courses or podcasts.
Try it Out Now CTA
This call to action works well when you have an interactive feature on your websites such as an online game, survey, or quiz.
It simply tells people what they need to do in order to experience this feature and usually includes some text like “click here” or “start now” along with an image that encourages them.
4. E-commerce CTAs
If you want your customers to buy a product from your store, then try adding call to action examples like Buy Now/Add to Cart/Buy 2 Get 1 Free, etc.
These call-to-action examples will help them make a purchase easily. You can also add testimonial links with these buttons so that people can read reviews about the product before buying them.
You can use different types of CTAs depending on what type of product you are selling and how much information is needed in order for someone to make a decision on buying the product.
You can have the first call to action button on the top of the post and the second CTA at the bottom of the product page.
In this section, we’re going to look at some of the different types of calls-to-action you can use on your eCommerce website.
Buy Now
This is a classic and simple CTA that works well when you're selling a single product.
It tells customers exactly what they need to do and gives them confidence that they're making the right decision by clicking on it.
Add to Cart
This is another CTA example that is simple and encourages your leads to purchase your products or if you want people who have been looking at something but haven't added it yet to do so now.
It's also good if you have one item left in stock because it makes people think that they need to act fast before it sells out.
Learn More
Some products are just too complicated to explain in one sentence or paragraph; they require more information and explanation than is available on the product page itself.
Consider using this CTA when there’s more context needed about a particular product before someone can decide whether it’s right for them.
Free Trial
This is one of the most popular CTAs for eCommerce sites because it can be used for any type of product.
It allows potential customers to try out the product before they commit to buying it. A free trial CTA can also be used for services, like web hosting or email marketing software.
Try Our Samples
If you have an online store that sells clothing or other products that are difficult to return, then a “try our samples” call-to-action could be a good option for you.
This gives visitors the opportunity to try the product before they buy it so they know exactly what they will be getting.
Get 10% Off Your First Purchase
If your site offers a discount code, then this call-to-action example could be good for you.
Providing visitors with discounts on their first purchase encourages them to buy from you again in the future if they like what they receive.
Tips to Create Effective Call-To-Action Buttons
Know Your Audience
Who is going to be reading your content? What do they want? What do they need? Knowing what they want will help you create CTAs that will resonate with them.
Create A Clear Message
Once you know who is going to be reading your content and what they want, it's time to create a clear message for them so they know exactly what they should do when they see your CTA example. Make sure it's something they can relate to and understand easily.
When you're ready to start using CTAs, you need to make sure that they're designed correctly.
If they look unprofessional or unappealing, then they will have little impact on your website's visitors.
Use Bright Colors
A study from EyeQuant found that the color of your call to action button can affect its click rate by as much as 53%.
So if you’re not using bright colors on your call-to-action buttons, then you’re missing out on opportunities to convert more visitors into customers.
Use bright colors that stand out against your website’s background color scheme and use contrasting colors for added contrast between your buttons and other elements of your design.
Bright colors will make the action phrases or CTA buttons to be clearly visible on any social media platform or landing page so that people can see it while scrolling through their feed or reading through their favorite website's content.
Keep the CTA Button Short
Keep your call-to-action short and to the point; ideally fewer than 10 words.
Keep in mind that people scan rather than read when visiting a website, so make sure that what you want them to do is clear from just a quick glance at the button.
Include A Strong Call-To-Action (CTA)
This could be something as simple as “click here” or “get started now” or something more complex like “sign up for our newsletter” or “download our free guidebook on a certain topic.
Also, when choosing what kind of CTA will work best for your audience, consider the action they might take after reading your content.
For example, if your article was about 5 reasons why dogs make great pets, then you might include a CTA asking readers if they agree with your point or disagree with it.
Use Action Verbs
Action verbs are words like "learn," "try," "buy" or "save." These words help people understand what will happen once they click on your message (for example, if someone clicks on a "learn more" button, they'll be taken to an article with more information).
Include an Image
Images can be very effective at increasing conversions because they are easier for people to understand than text alone and often have more impact than plain text does.
However, make sure that the image is relevant and fits with the rest of your website design before using one. Also, you can include emojis if possible.
What Is a Good Call to Action in an Essay?
When you're writing a paper, it's important to provide an obvious call to action.
A call to action is a concluding statement that tells your reader what you want them to do next.
This can be as simple as stating that you'd like the reader to share your content, share their opinion, just to name a few call-to-action examples.
- Why is Goal Setting Important to Inbound Marketing? - April 15, 2023
- Principles of Advertising - March 29, 2023
- Why Is Social Media An Important Part of Inbound Marketing? - March 21, 2023