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Go HighLevel Review: What You Need to Know About this Sales & Marketing Platform

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Go HighLevel has become quite a popular choice for digital marketing. This all-in-one solution, designed for agencies by an agency, has an incredible suite of tools and resources.

In this article, we will go through all the features Go HighLevel offers, explain the platform's pros and cons, and show you the different plans available for digital marketing agencies.

We will also compare the prices of acquiring all sales and marketing tools separately so you can estimate how much you can save with the platform. So, let's get started.

What is Go HighLevel, and What Marketing Tools Does it Include?

Go HighLevel includes several powerful marketing tools for agencies big and small.

Among HighLevel's features, you can find email marketing automation, sales funnel builders, search engine optimization, customer relationship management, and much more.

The solution intends to accompany agencies and marketing professionals across the entire lead generation and maintenance journey.

Go HighLevel also integrates technology and novel licensing options, so agencies and small companies don't have to "duct-tape" multiple platforms. Instead, you can find all tools within the same dashboard.

So, let's take a look at the solution's main engine features and how they can help your advertising business by managing your customer relationships, boosting your lead generation, and automating your sales processes.

Capturing New Leads


Go HighLevel offers a unique funnel builder and lead nurturing process that supports the entire marketing journey from start to finish.

For example, you can create high-performance, beautiful landing pages and full-featured websites or integrate embed forms into your existing site.

And you can incorporate everything into a single flow to capture appointments and connect them to their powerful calendar tool.

Plus, Go HighLevel creator is fully customizable, allows drag and drop, provides advanced API access, and supports a wide range of scheduling options.

Turning Leads Into Customers

Once you have captured a lead using the funnel builder, it's time to customize your follow-up marketing campaigns.

Go HighLevel allows you to automate all your subsequent relations, including connecting to your new leads using Voicemail Drops, SMS/MMS, Email, Phone Connect, and Facebook Messenger.

Because there are so many channels supported by this marketing automation software, you can also allow users to contact you using the device they choose.

Automating Booking and AI Conversation


We have gone through Go HighLevel's ability to capture and nurture leads, but what about creating booking appointments directly based on them?

The solution allows you to create text conversations that make bookings in the calendar without the need for a representative to do this manually.

You can also customize all the messaging and allow artificial intelligence and machine learning to manage all conversations for you, making this an excellent sales funnel software option.

Reputation Management

Go HighLevel includes a CRM reputation management feature that enables you to manage all your customers' reviews and feedback from a single place.

Not just that, but you can also send review requests inviting your clients to write about your products and services on the platforms you select.

Membership Sites

Go HighLevel also includes a set of unique tools ideal for people running membership sites.

For example, if you host online courses, you can offer lessons with unlimited accounts and video hosting and distribute them for free or for a fee, all from the same builder.

Not just that, but online course creators, you can also create offers, products, and promotions and take your e-learning business automation to the next level.

Workflow, CRM, and Pipeline Management


The Go HighLevel product suite includes a powerful built-in pipeline management feature that allows you to keep track of where all leads are in the sales funnel.

If you need to collect payments on your websites, Go HighLevel also integrates with Stripe.

In short, you can build your entire marketing automation strategy and follow your leads' journey with just a few clicks.

Analytics and Reporting

The platform includes a comprehensive reporting and analysis feature that gathers all information regarding your Google Ads campaigns, Facebook Ad campaigns, and website traffic from various sources such as mobile devices, desktop computers, and social media channels.

For example, you can see where your visitors are coming from and what exactly they do once they land on your site, helping your teams understand what could be improved and how.

Advantages of Using Go HighLevel

We have gone through the platform's leading capabilities, but where does Go HighLevel stand in relation to other marketing automation platforms?

Let's take a look at its main benefits and how they can transform your marketing agency strategy.

All The Features in One Platform


One of the main differences between Go HighLevel and other marketing tools is that the platform contains all the features marketing agencies might need in a single, easy-to-use location.

You only need one solution to manage your sales funnels, landing pages, client accounts, and all the marketing messages you send (including email marketing tools and SMS marketing automation tools).

When you compare the number of tools that Go HighLevel stacks up, you can quickly see how the platform can save you considerable money compared to having to buy each piece of software separately.

Your Own White Label Platform

Go HighLevel allows you to use your own branding and identity; you can create your own white-label platform and white-label mobile app, so when clients log in, they can see your logo and colors.

For a small additional fee, you can also offer your agency customers access to the app and sell it at your own price.

Go HighLevel also offers white-label services such as social media posting, Google advertising, and Facebook ads campaign design.

Award-Winning Support Team and 5 Star Reviews

Go HighLevel offers 24/7 worldwide support. You can contact the platform assistants through email, live chat, and phone, so you can be sure you will never have to struggle with understanding or managing the solution.

It's worth noting that the product is one of the best-rated ones in the TrustPilot; 4.8 stars and over 92% excellent feedback.

Disadvantages of Using Go HighLevel

All tools have their pros and cons, and Go HighLevel is no exception.

The set of tools is perfect for marketing agencies no matter their size, but here are a few potential downsides to keep in mind when choosing to switch. 

One of them is the fact that, although you get numerous tools with your plan, you might not need them all.

Go HighLevel also offers some advanced functionality that can require some learning to master. So, are there any other disadvantages?

Learning Curve

Go HighLevel offers its clients access to an insurmountable number of powerful marketing tools - but for this exact reason, it can also feel a little daunting when you first use the platform.

Fortunately, Go HighLevel has a "quick start" launch pad for new users that gives everyone joining the all-in-one platform access to excellent documentation and learning tools.

Remember to Cancel Your Trial

There is a 14-day free trial available for digital marketing agencies and professionals who want to try before they buy the product.

As it happens with most offerings that work this way, you will need to remember to cancel the plan before the trial expires (you will still have access to all the online marketing tools even if you unsubscribe immediately after joining).

GoHighLevel Pricing for White Label

Go HighLevel is well-suited for small professionals and large advertising agencies; however, keep in mind that the Agency Starter account and the Agency Unlimited Account won't allow you to white-label the product for reselling.

If you want to do this, you will need the (pricier) White Label plan.

Go HighLevel User Reviews


As we mentioned, Go HighLevel has an excellent Trustpilot rating. Here are some of the things people are saying about the platform and its tools:

"Brilliant platform and their support have been consistently great at helping to investigate and resolve whatever "interesting" technical challenges I've managed to throw their way." - Steve Owens, via Trustpilot

"What I really love is I get to have an entire frontend development, support team for only that price, plus with their API endpoints that you can access to integrate different software and services makes goHighLevel one of the best tools to help your business clients to go above their peers" - Inayet Hadi, via Trustpilot

"Quick Response from GoHighLevel. Start off on the live chart when I struggled with the chat widget. Spoke to Shiva and then hopped onto a zoom call and helped. Very prompt." Aleigh, via Trustpilot

How Much Money Can You Save with Go HighLevel?

Many customers ask themselves how much money they can truly save when switching from traditional marketing apps to Go HighLevel.

So, let's take a look at the average costs you can expect to have as a medium agency and how it differs from Go HighLevel's monthly fee.

These are the most popular marketing agency tools professionals use on a daily basis and their subscription price:

  • CRM tools and pipeline management: About $99 a month.
  • Sales funnel (unlimited accounts): About $297 a month.
  • Website builders (such as WordPress, Wix, or SquareSpace): About $29 a month.
  • Email marketing: At least $99 a month.
  • 2-Way SMS marketing: About $99 a month.
  • Workflow automation: About $169 a month.
  • Courses and subscriptions: About $159 a month.
  • Call tracking: At least $95 a month.
  • White-labeled mobile app: A minimum of $5K and $499 a month.
  • Other costs (including surveys and forms, booking and appointments, reputation management, and tracking and analytics: At least $400 a month.

Now, what plans does Go HighLever offer, and how much do they cost? There are three options to choose from (the first two are available through a 14-day free trial).

Let's take a quick look at them:

  • Agency Starter Account: This plan includes 2-way texting (Twilio, you just need to enter your API) and unlimited message sending (Mailgun, again, all you need to do is use your API). This subscription is ideal for one client or to use within your own agency and only costs $97 a month.
  • Agency Unlimited Account: This plan includes everything in the Starter Account plan,m plus unlimited sub-accounts (you can use these for yourself or for other businesses) and a branded desktop app (you can easily customize its look and feel). This subscription is perfect for medium agencies or those wanting to sell the platform to others and costs $297 a month.
  • White Label App + Custom Zap Upgrade: This highly-personalized plan gives you access to a customized mobile app that can be fully branded and a custom Zap for your company. You can upgrade to it from Agency Unlimited for $497 additional per month.


Go HighLevel is a perfect all-in-one platform for agencies that want to have complete control over their funnel building, CRM, SMS, and email marketing, business automation, memberships, pipeline management, white label software, calendar booking, client retention, revenue tracking and much more.

The platform is an ideal choice for sales and marketing entrepreneurs and companies running their businesses online.

Because Go HighLevel is designed with marketers in mind, it's also an excellent choice for running ads on social media and managing your client relations.

However, you don't need to work within an agency to benefit from its powerful tools.

Realtors, affiliate marketers, funner builders, and online course creators can highly benefit from the platform's tools.

If you're starting a new business or want to improve your business, don't hesitate to give Go HighLevel a try.

This sales and marketing automation platform allows you to control funnels, landing pages, and pipelines for all your services and products. Go check it out!