What time of day is ideal for social media posting? Is it in the mid mornings, the entire week, or during working hours? All of that and more is what this article intends to walk you through.
Keep reading to learn more about the best time to post on social media platforms and some social media tools you need to ace your online business.
Table of Contents
- Best Time To Post On Facebook?
- Best Time To Post On Instagram?
- Best Time To Post On TikTok?
- How to find the most effective TikTok posting hours for your audience
- 1. To see TikTok stats, sign up for a Pro account.
- 2. Become familiar with TikTok analytics
- 3. Learn where your audience is located
- 4. Find out when your audience is most active
- 5. Transform the shown times into your local time.
- 6. Learn from your successful content
- 7. Track the evolution of your content performance
- Best Time To Post On LinkedIn?
- How To Find Your Own Best Time To Post On Social Media?
- Frequently Asked Questions - Best Day And Time To Post On Social Media
Best Time To Post On Facebook?
Even though Facebook's organic reach continues to fall, learning the optimum time to publish on the social network can significantly improve your company's ability to stand out and connect with more of your audience on the social media platform.
Probably there isn't just one ideal time to post something on Facebook. The ideal time to post on Facebook social media platform is between 1 pm and 3 pm on weekdays and Saturdays, according to a Buffer study.
Additionally, we discovered that Thursdays and Fridays have 18% greater interaction rates.
During the middle of the week, from mid-morning to early afternoon, people are more likely to see your Facebook postings.
During their early morning, lunch break, and afternoon tea breaks, many people probably check their Facebook apps.
Unexpectedly, fewer people attempt to check Facebook posts on the weekends or in the evenings while they are at home for social media engagement.
These studies can all benefit marketers by guiding them in the appropriate route of social media marketing.
The "optimal time to publish," however, is different according to practically every study, and in reality, it depends on several variables that are unique to each type of business, and also consistent engagement is necessary.
What is your line of work? Where does your target audience reside? When do they log on? Do you have a sponsor for this post?
Finding your best time with Facebook insights
Utilizing your Facebook Insights is one technique to determine the ideal time to post content on Facebook to your social audience to get maximum engagement. To access them, you must have a Facebook page.
By selecting the relevant link at the top of your page, you can access your insights.
See when your Facebook fans are active online if you want to. To do this, select Posts from the left-hand menu.
This provides you with a breakdown of the days and times when your fans are online.
Search for any spikes in the data that might point to the times when Facebook users are most engaged it might be early morning hours or late evening before bedtime.
Additionally, Facebook Insights provides information on your most popular posts. Keep an eye out for the posts that receive massive engagement.
You can see the date that they were posted. You might think about posting more frequently and at the same time.
Best Time To Post On Instagram?
Keep in mind that there are numerous time zones throughout the world.
Knowing which group of a global audience you are attempting to target is crucial because the timing depends on their particular time zone to get the best posting time for more engagement on your Instagram stories.
Once you've done that, use logic to consider what individuals do regularly, you can also use the search engine journal for this.
An article of interest: How to Get More Views on Instagram?
Most individuals check social media as soon as they get up, spending a few minutes or longer reading through their newsfeeds or watching Instagram Reels.
So, a good time to post on social in the early morning is between 7-8 a.m. to receive good engagement rates on the social platform.
Lunch breaks during working hours are another occasion when people frequently use their phones.
Posting between 11 a.m. and 1 p.m., when users are most likely taking a break for lunch, will help to elevate your post closer to the top of their feed.
Keep in mind that many of these advised hours have more flexibility now that individuals work from home more frequently.
Additionally, before going to sleep or soon after work, people frequently browse social media to check posts in social media.
While most days this isn't a significant posting content period, on Sundays the best times to post is from 6 p.m. to 8 p.m.
You may therefore generally send out posts around early mornings, around noon, and in the evening or just before people go to bed.
However, publishing schedules can vary depending on the age, industry, and demographics of your target audience.
That is especially true for evening posts, therefore before working as an evening poster, learn more about your target audience.
Best Time To Post On TikTok?
In general, 6 a.m. to 10 a.m. and 7 to 11 in the evening, Eastern Time, are the greatest times to publish on TikTok globally (ET).
To determine when is the optimal time to publish on TikTok, Influencer Marketing Hub studied more than 100,000 postings.
It identified the ideal posting timings for each day of the week. These outcomes are listed in Eastern Time (ET):
Ø Monday: 6 a.m., 10 a.m., and 10 p.m.
Ø Tuesday: 2 a.m., 4 a.m., and 9 a.m.
Ø Wednesday: 7 a.m., 8 a.m., and 11 p.m.
Ø Thursday: 9 a.m., 12 a.m., and 7 p.m.
Ø Friday: 5 a.m., 1 p.m., and 3 p.m.
Ø Saturday: 11 a.m., 7 p.m., and 8 p.m.
Ø Sunday: 7 a.m., 8 a.m., and 4 p.m.
Everyone has a distinct ideal TikTok video posting window. An ideal place to start is with TikTok's global best posting timings.
However, in practice, the optimum times to post on TikTok will vary differently for each creator, professional endeavors, or company.
There isn't a fix that works for everyone. Why? Every designer has a unique following!
The location, hobbies, age, and gender of your target audience will all be important factors.
There are a few methods you can use to beat the competition and locate the optimum time to post on TikTok if you're serious about doing so.
How to find the most effective TikTok posting hours for your audience
TikTok gives you access to a wealth of information about your content and subscribers. Where are these details? analytics for TikTok.
Your account's stats provide with all the information you need to choose the ideal moment to post a TikTok video, even though it's not an exact science.
This contains specifics regarding the times your audience is most engaged.
How do you gain access to TikTok analytics then?
1. To see TikTok stats, sign up for a Pro account.
It will just take a minute for you to switch to a TikTok Pro account before you can access your analytics.
- Start by tapping the three dots in the top-right corner of your profile, which represent a menu.
- Click "Manage my account" after that.
- To get started, press "Switch to Pro Account" from here.
- To finish the process, choose your account type and adhere to the instructions.
You'll be returned to your account menu once you're finished, and you should see a notification indicating that you've upgraded to a TikTok Pro account.
You'll now be able to see a fresh menu option: Analytics!
2. Become familiar with TikTok analytics
Let's take a moment to get acquainted with the analytics tool before moving on. Three tabs are available in the analytics area:
Overview: An overview of your video views, followers, and profile views can be found on this tab.
Content: You can find statistics about your posts here, including average watch time, views, likes, and comments.
Followers: This tab enables you to learn information on the growth of your followers, the content they interact with, and their geographic location.
You might want to check our in-depth guide on Tiktok Creator Marketplace Guide for more helpful information.
3. Learn where your audience is located
The location of your audience plays a major role in determining the optimum time to post on TikTok. We will thus examine that first.
View the top territories by selecting the Followers tab and scrolling down. It's simple to determine where your followers are located thanks to this area.
You may use the global best times to post on TikTok listed above to determine when your audience is most likely to be online after you know where the majority of your followers have located.
TikTok, sadly, just gives you the name of the nation where your audience is located.
This poses a challenge if the majority of your audience is in the United States, which has various time zones.
4. Find out when your audience is most active
By figuring out when your audience is the most active, you may learn more about the ideal time to post on TikTok.
To see your follower activity, go to the Followers tab and scroll down. Using this information, you may decide when to post a TikTok video to get the most attention.
5. Transform the shown times into your local time.
In TikTok analytics, all data is kept in Coordinated Universal Time (UTC).
You must therefore convert the times that your followers are most active into the time zones of the region where your audience resides.
6. Learn from your successful content
To continue to hone in on the ideal time to post on TikTok, let's look at your highest-performing material.
On the TikTok analytics screen, click Content at the top to get started. You may view the performance of your postings over the last week here.
To get a better idea about a post, touch on it once you have scrolled down the screen to see your trending videos.
You may view the number of views, likes, comments, and shares for each post.
Additionally, you'll learn the average watch time and the source of the post's views. How can you determine the optimal time to publish on TikTok with this information, then?
Check the date and time you shared the post when looking at the stats for your most popular posts; it is located at the top of the page beneath the video thumbnail.
The goal now is to attempt to establish a link between the time and day that you shared the post and the outcomes it garnered.
The best way to boost your traffic on TikTok is by using hashtags. Check out our guide on the best Viral TikTok hashtags to use to boost your content.
7. Track the evolution of your content performance
Finding reliable patterns in your TikTok analytics can be difficult. Any choice you make will inevitably be somewhat speculative and based on guessing.
Additionally, the app only displays content from the previous seven days and deletes analytics information after just 28 days.
So, if you truly want to determine when to post on TikTok, you should use some science.
How? Documenting. Although it's a straightforward process, it can take a little time.
Simply create a Google Sheet or Microsoft Excel file and enter the information for each of your posts.
Over time, this knowledge may prove to be quite beneficial. To determine the ideal TikTok posting hours, you can sort this data by views or region.
Best Time To Post On LinkedIn?
LinkedIn is also a professional network. The trick is to consider your audience's behavior.
To better understand how your audience utilizes the internet, it is important to carry out some market research or, if you have already done so, to consult your buyer persona.
Related post: LinkedIn Post Ideas
It's safe to assume that if your target client is a white collar worker, they won't possess time to go through their social media feeds during office hours.
Professionals do, however, occasionally check social media during certain times of the day, such as lunchtime and on the way to and from work for relevant content.
You may then determine when you should anticipate reaching the most clients based on your time zone.
Consider the audience that makes up the majority of LinkedIn: working professionals, university students, and recent graduates.
Their site activities would often indicate that they were busy during normal business hours.
Although there is no one-size-fits-all approach, marketers have had success publishing on LinkedIn from Tuesday through Thursday, usually between the hours of 8 a.m. and 2 p.m. depending on your time zone.
Weekends and times outside of regular business hours, which are from 9 a.m. to 5 p.m., are the worst times to post.
How To Find Your Own Best Time To Post On Social Media?
Social networking is becoming more and more individualized. Social media is transitioning from being a broadcasting platform to one-to-one and small-group participation.
You must post per your audience's social media usage habits if you want to give your brand's followers a tailored experience.
When done correctly, there is a greater likelihood that they will see and interact with your social media posts.
Key factors on how to determine your personal ideal timing for social media posting:
The strategy we'll go over below is dependent on your prior posts.
Even if this is your first position as a social media manager, the company surely has some of its data for you to use if they have previously posted on social media accounts.
Don't panic if you're starting a new social networking presence. You can begin by making a few educated assumptions.
Consider rationally when own audience might be using social platforms and engage with your schedule posts.
If you are aware of your intended audience's time zone, you can utilize that knowledge to support your hypotheses.
2. Organize a posting schedule
It's time to put your educated assumptions to the test once you've got a few.
You should publish several times during those specific periods to thoroughly test your hypotheses. You will organize your scheduling content for your social media accounts.
3. Plan out posts for a few weeks
You might plan your social media post for several weeks at once or every week. You decide!
Although this is not a scientific endeavor, three to four weeks of blogging would typically provide you with enough information to discover your optimal times.
4. Analyze your data
You can begin your analysis of the outcomes once you have several weeks' worth of data.
Sort your posts by the desired measure, such as likes, impressions, or engagement rate, to learn when to publish on social media.
Check the publication dates of your massive engagement to see if any dates consistently appear. Keep track of the times. These are currently the best times for you to publish.
Are you looking for the best strategy to increase followers on social medias? Check out our guide here!
Frequently Asked Questions - Best Day And Time To Post On Social Media
It is generally advised to post once daily and no more than twice daily. Some, some research even suggests that publishing more frequently results in lower engagement.
Therefore, resist the urge to celebrate too soon. Put quality before quantity.
Does it matter what time you tweet?
Certainly! When your target demographic is most engaged on Twitter, you should display your tweets to them.
When you post at the right times, your engagement rate goes up and your followers are more inclined to like, comment on, and share your tweets.
When is the worst time to post on Facebook?
Facebook Posting at the Worst Time. The worst times to post on Facebook are in the early morning or late evening.
Thus, you should start rethinking your decision to post at 7 AM or 8 PM.
There is no single, ideal time to publish on social media but having a social media schedule will help you more.
However, you can optimize your posting schedule, boost interaction, and hopefully boost the return on investment (ROI) of your social media marketing approach by using our guide and mining own data.
Additionally, it is a good idea to be aware of the fact that social media trends and ideal posting times are constantly shifting.
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