You establish yourself as an authority in your profession. You begin to catch people's attention, and they seek you for information and advice. In turn, your LinkedIn posts will likely majorly impact your network.
However, LinkedIn can be challenging to use, and it can be tougher to remain on top of it.
If you want to post consistently, one effective technique is to keep an idea pipeline (where you deposit ideas when you run out of inspiration) (where you put ideas when you run out of inspiration).
To establish an engaged audience on LinkedIn this year, you need to constantly provide GREAT content on the network.
But coming up with new, creative, and organic LinkedIn content ideas daily might be challenging! Because nobody has new LinkedIn post ideas just lying around, right?
Well, now you do! In this post, we have ensured you never have to worry about finding fantastic LinkedIn posts.
What to post on LinkedIn?
If you want to share something on LinkedIn, you may choose various post kinds and content formats.
Although LinkedIn's post formats are always changing, the following are the most effective ones for the year 2022:
- Text post (including hashtags, emojis & links)
- Image(s) post
- Native video post
- LinkedIn Article
- LinkedIn poll
- Carousel Post
To maximize your LinkedIn presence, try posting some of the following information in several different ways.
17 Unique LinkedIn Ideas
1. Capitalize on "See More" Clicks in LinkedIn Text Posts
Your company page content's goals should align with your overall marketing strategy. In any case, you don't want them to be overlooked by your readers or listeners.
Whether or not LinkedIn posts get noticed in the feed is a common concern among users. If you interestingly write them, of course, they can.
Text updates on LinkedIn's news feed only show the first five lines before hiding behind a "See More" link.
In other words, you only have five lines to hook the reader. Create content with a catchy opening sentence. I was wondering if you might be willing to spill the beans on little-known industry news.
Have you found an original answer to an old question? The key is to drip-feed the main point so that by the fifth line, the reader is eager to click See More to find out more.
Use line breaks to break up your post and make it easier to read rather than writing it all in one long paragraph.
The following Dooly LinkedIn post grabs the reader's attention by raising an issue on which the two parties can disagree: synchronous meetings.
LinkedIn automatically cuts off the post at the "55%" statistic to encourage readers to click the See More link.
Instead of a call to action, the post concludes with a novel take on a proverb and a casual, non-pushy mention of the product being promoted.
2. Encourage People to Share Their Thoughts via LinkedIn Polls
On LinkedIn, people can ask questions in any post, not just text. However, LinkedIn's Poll function is a good option if participation and feedback are priorities.
By creating a LinkedIn poll, you may learn more about your audience, test the waters with new ideas for Linkedin, or conduct some basic market research.
Below is an example of a LinkedIn poll that increased interest in a blog article on scheduling software.
The poll has three answer choices, plus a fourth option for those who only want to view the results without participating.
3. Drive Inbound Traffic With Link Posts
Simply create content by pasting the URL of the content you wish to publish from another website.
As a bonus, LinkedIn will generate a website card for your article, giving your viewers more real estate on which to tap or click.
LinkedIn posts let you distribute anything from blog content to product and service pages to lead magnets.
You can also provide a link to videos or content your company has uploaded to sites like YouTube.
Here's one example: the Jotform LinkedIn post provides a clickable link to the company's informative blog.
The post's brief caption immediately grabs the reader's attention, and then a call to action and an emoji that breaks the rules send them to the linked blog article.
4. Stop the Scroll With LinkedIn Image Posts
Image postings are fantastic when you want to grab people's attention using visuals. Use them to showcase your team, report on your newest event, or showcase your wares using visuals.
Always try to publish unique visual content, whether that's images or graphics. Of course, using stock photos helps cut down on expenses.
However, doing so will make your page's content appear generic, which is the exact opposite of what you want.
5. Leverage Movement in the Feed With Native Video
Video is highly recommended if you want to communicate a tale that can't be captured in a single still photograph.
Because video can drive so much more engagement on LinkedIn, it's an excellent idea for getting likes, comments, and shares.
The platform has fairly extensive native video specifications. The mobile app has a 10-minute length limit for videos, while the desktop version has a 15-minute limit.
However, that doesn't imply you have to write essay-length pieces.
Many of the most popular videos online may be seen in under five minutes. Experiment with different lengths of videos to see what works best for your business.
Remember to include captions or text overlays so your audience can engage, even without sound.
6. Host Real-Time Conversations With LinkedIn Live
Livestreaming on LinkedIn is more effective than native videos in increasing interaction on your company profile.
Livestreaming is a great way to connect with your audience and engage with them in real-time; LinkedIn Live videos receive 24 times more engagement than the average post.
For up to four hours, you may use LinkedIn Live to broadcast full-length events like webinars, chats, panels, or even keynote speeches.
Livestreams can be planned, giving organizers more time to spread the word and draw in more viewers.
LinkedIn members can sign up for a reminder when the event begins by clicking the link. Following the event's conclusion, the recording will be available on the LinkedIn Live event page.
7. Present Virtual LinkedIn Events
What if you want to organize a virtual event, but your company page doesn't support LinkedIn Live?
You can promote live events on LinkedIn by streaming them on your website or a third-party platform.
By scrolling down the page, LinkedIn users can find the event description and external link to the automation tool's webinar registration page. Creating a LinkedIn event is the same as creating any other type of event.
Select "Online" as the event type and then "external event link" to add the live stream's URL.
In addition, you can collect attendance information after the broadcast ends by including a LinkedIn registration form in the event.
Each LinkedIn event you create gets its URL with or without a signup form.
You may increase interest in the event and turnout by disseminating the URL via LinkedIn and other platforms.
8. Cover Complex Topics With LinkedIn Articles
LinkedIn Articles is an excellent platform for capturing in-depth discussions on paper rather than film.
Articles can be more than 100,000 characters long (approximately more than 15,000 words), equivalent to an in-depth blog post or a thought leadership piece.
The articles on your corporate page are a great place to syndicate material from your blog.
Including a note stating the content was first published on your company's website and a link back to that post is all that's required before you can hit the "publish" tab.
Whether you syndicate content or publish the original post, one of the primary rewards of articles is the unique URL they generate.
Sharing the URL of your article on LinkedIn or other social media sites will increase the number of people who interact with it and visit your company's profile page.
You'll find a prompt on your business page asking you to Start a Post. Put in a headline, then fill out the story with your words.
In addition to the cover image, you may also choose to include pictures and videos throughout the body of the post.
Cover images are a great source of clicks; thus, optimizing them is just like optimizing blog header images.
9. Deliver Multiple Pieces of Content via LinkedIn Newsletters
Another publication option is available to you if you intend to create articles for LinkedIn regularly.
LinkedIn Newsletters allow you to distribute content to a regular audience weekly or monthly. Inviting others to sign up for your newsletter is an option.
Should they do so, they will be alerted to each new issue upon its release.
By posting about the newsletter on the business's Facebook page, you can improve the newsletter's exposure and potentially gain new subscribers.
You can raise brand awareness by distributing newsletter issues via LinkedIn updates, where readers can also sign up for future problems.
10. Share Content From Staff and Employee Profiles
If you work with a fantastic LinkedIn community, you may have noticed that many of them share excellent articles on their personal LinkedIn pages.
Shareable LinkedIn posts for your business page include those featuring their work and accomplishments and those demonstrating thought leadership.
You can share a post on your company's page by clicking the Share button that appears at the bottom of the post.
To share from your LinkedIn company page, select it from the drop-down menu. Then, give the topic a fresh spin with a piece that reflects your company's perspective.
11. Share personal stories that touch your audience's
You've probably heard the expression "a picture is worth a thousand words," but have you listened to the one "a great story is worth a thousand shares."
To rephrase: personal tales are your greatest bet if you want to share text-only pieces on LinkedIn that will do well.
More than an article, infographic, or video, telling a fantastic story is what gets people enthusiastic about sharing content online.
Personal connections are made, and bonds are forged via the exchange of stories, creating a sense of camaraderie among listeners.
In addition to spreading a message, they make us feel like we are a part of something greater than ourselves.
Sharing a moving anecdote from your professional life demonstrates your human side and gives your target audience valuable insight into who you are.
12. Things that inspire you
What motivates you the most? Perhaps it's a passage from a recent read that stuck with you.
The best LinkedIn profiles have a variety of LinkedIn content that highlights the professional experience and competence of their creators while also showcasing their human qualities.
Or it could be something as simple as a recollection of a time or place that left such a profound impression on you that it continues to color your worldview even today.
Show your LinkedIn network where you get your motivation from.
13. Write a prediction post
Inquiring minds want to know what is ahead, and so does the human race.
They constantly put out forecasting roundups, supposedly from a wide range of respected authors and experts.
Doing some economic forecasting could be part of your job interview at a bank, whether you're trying to predict the next financial catastrophe or the future direction of interest rates in your country.
14. Answer a common client question
Do you own businesses and communicate directly with clients and customers? If so, you've likely been asked the same questions repeatedly.
These are great content and the best LinkedIn ideas for your text posts.
Sharing your answers to frequently asked questions on LinkedIn gives your customers a chance to see how they're being supported by someone who knows what they're doing.
And if other people have the same question, they'll be able to benefit from the answer as well.
15. Write a compelling post
Producing LinkedIn content that can sway someone's opinion is the whole point of writing persuasively.
It could be a financial commitment (to purchase a product or fund your firm) or a mental shift (to accept a new post on LinkedIn).
A blog post or website with compelling LinkedIn content ideas for LinkedIn might encourage readers to return for additional information about a product or service.
You can also use them to lure prospective employees into learning more about your organization's culture and beliefs before deciding whether or not to apply.
16. Share one of your brand stories
What follows is a discussion of one of the most basic topics you could write about on LinkedIn.
Just tell a little tale about how your company has changed the lives of one of your consumers.
You may also like to discuss the principles that guide you and your company news. Make it engaging for your target market and watch your brand's popularity soar.
17. Write about how success has changed your life
This suggestion for a LinkedIn article is sure to motivate your readers (if you present it well enough).
You can use real-world examples, or you can tell a story based on a fantastic experience you've had.
What You Should Not Post on LinkedIn
1. Personal Information
It's not a good idea to share private information on LinkedIn, such as your home address, phone number, or email address.
Do not post your email address on the site, even if you actively seek employment, as most recruiting organizations prefer to contact you offline.
The personal information you share online can be used against you even if you don't think it's a big concern at the time.
To make quick cash, some businesses provide this data. Your email address is, therefore, vulnerable to spammers and scammers who may try to trick you into clicking on malicious links.
2. Political or Religious Posts
Some people could be offended if they saw a political or religious LinkedIn post.
You could turn off potential customers or coworkers with your opinions, and you could even spark fights.
Online religious or political statements can potentially backfire and jeopardize your work prospects. LinkedIn is not a place to discuss religion.
Most people on the site don't want to get into a theological discussion or debate.
3. Controversial Posts
Keep in mind that your LinkedIn profile serves as a representation of you and your professional brand. Avoid posting contentious material if you don't want to attract notice and lose followers.
The same is true with political and religious posts: they can be divisive and get a lot of attention but rarely lead to anything constructive.
4. Sales Pitch Posts
People don't follow you because they want to see commercials. Thus they won't pay attention to postings about promotions and discounts.
Because LinkedIn is not the best place to make a sales pitch, other LinkedIn users often view those who do as spam.
5. Inappropriate or Unprofessional Photos
Since LinkedIn is geared toward professional connections, it is not the place to boast about your wild nightlife.
There could be a negative impact on your work ethic if photos of you partying or drinking were publicly available.
Photos of you in skimpy clothing can do the same amount of damage to your reputation and make it difficult to be hired.
This is a bad LinkedIn post idea, but it's especially inappropriate for job searchers because recruiters can easily find and judge them based on their images.
6. Negative Comments
It's not a good idea to spread slander on LinkedIn. It's possible that you could lose your job and go to jail if you apply false information about a corporation or an individual.
Pro Tips To Make An Engaging Post on LinkedIn
With that in mind, here are three expert pieces of advice for developing LinkedIn articles that will encourage your audience to follow you and participate in your discussions.
Tip #1 - Create attention-grabbing headlines
Even if you have the most valuable LinkedIn post idea and only 2% of people read it, you won't get many views or reach your audience if the title is awful.
That's why it's important to write attention-grabbing headlines that make people want to keep reading.
BuzzSumo studied 10,000 of the most popular LinkedIn post to determine what kinds of headlines get people to click.
Key phrases that did particularly well on LinkedIn included "habits," "mistakes," "successful," "employees' leader or leaders," and "How to," "Can learn from," "The future of," "You need to," and "Why you should."
Tip #2 - Think about your audience
When we first start, we typically base our content creation on the things we want to discuss. This may or may not pique the interest of your target demographic.
But if you don't put anything out there, you'll never know what works and what your audience enjoys.
It is suggested that you look into the popularity of the keywords and hashtags associated with the topics you wish to discuss.
Simply put, this will provide you with a real starting point. Examine the popular posts to figure out what readers found so fascinating.
Tip #3 - Add a strong CTA
Adding a Call-to-Action after every LinkedIn post takes your reader to the next step and boosts engagement of the content ideas.
Reader participation can be solicited in several ways, including by posing a general question like "What do you think?" or a more direct one like "Do you agree?"
Subtly incorporating calls-to-action into your services is another option. Suppose you're a video producer who regularly shares tips on growing your brand through video.
In that case, you may encourage viewers to "comment yes if you want a LinkedIn content strategy for building your brand."
As a result, you can contact everybody who commented on your post and convince them to use your branding services.
This content was created by socialweb.marketing. If you see this on another site, it has been stolen.
After explaining the issue and the benefits your service can offer, you can include directly in your post how readers can obtain your consultation or services.
In contrast, we advise against including external links to your website or articles outside LinkedIn posts.
There are several openings for producing compelling content ideas on LinkedIn. Even better, you need not become fluent in every format immediately.
Begin with one and get good at it before moving on to others. You may obtain the best response by combining the two methods.
If you want to add a video to an article or make a video to accompany a slideshow or writing, you can do it in several ways.
The trick is to test out various approaches and determine what your LinkedIn audience responds to best.
If you maintain a regular posting schedule and are willing to experiment, you may do wonders for your LinkedIn brand.