Marketing content is the lifeblood of your business. This is especially true if you're trying to attract new customers, build brand awareness and increase sales.
With so many options available, though, it can be difficult to know what types of marketing content will provide the best results.
In this post, I’ll discuss the different types of marketing content you can use in your marketing campaigns, with tips for how to use each one effectively to drive results.
What is Content Marketing?
Content marketing is all about creating and sharing valuable, relevant, and consistent content with your target audience.
It's a long-term strategy that can help you build trust and authority with your audience, drive more traffic to your website, and ultimately drive more sales.
Content marketing is not a quick-fix solution. It's an investment in your brand that will pay off over time if you're strategic about it.
Content Marketing is Effective for All Businesses
Content marketing is effective for many different types of businesses; from retail stores to service providers because it’s so flexible.
You can create a blog post or long-form content, eBooks, case studies and testimonials, infographics, videos or podcasts related to your products or services; you can even create sponsored social media posts targeted at potential customers who may be interested in what you have to offer.
Why Do Brands Need Content Marketing?
People are bombarded with ads every day. Most of the time they don't even notice them because they've learned to tune them out.
So how do you make sure you get their attention? You have to provide them with something they want or need to solve a problem or answer a question. That's where great content comes in.
In order to stand out from the crowd, you need to create useful information for your customers that isn't available anywhere else.
This gives them a reason to engage with you rather than just ignore your ads (which is exactly what most people do).
1. A Blog Post
A blog post is a great way to build your brand and connect with potential customers. It offers high visibility in search engines like Google and can be accessed on any device.
Establishes You as an Expert
Blogging allows you to establish yourself as an expert in your field and provides a place for readers to come back to again and again.
You can use blog posts as an opportunity to share news or announcements about new products or services.
A Blog Post Can Be Shared on Social Media
Blog posts can be shared on social media sites such as Facebook or Twitter, which allows readers to share their thoughts on the topic. This increases exposure for both your company as well as your blog post.
There are ways to use blog posts effectively so that they help you achieve your goals.
One of the best ways to do this is by writing about topics or long-form content that is relevant to your industry or business niche; this will make it easier for potential customers to find what they’re looking for when they visit your website or social media profiles.
2. Video Content
A video is a powerful tool for marketing, and it's getting more popular every day.
According to HubSpot, video converts at a rate of 93 percent; that's 9 times higher than text-based content.
Video is also becoming a key part of the social media landscape. Facebook, YouTube, and Instagram all have video-sharing features that make it easy for users to share videos from other sites and with their networks.
If you're not using video in your marketing strategy, you're missing out on one of the best ways to connect with customers and prospects alike.
Here are some of the many types of video content you can use:
This type of video content is short and simple, showing off your product or service in action.
Product videos can show how something works or be used as an explainer video to educate customers about your product or service.
These are videos designed to educate your audience about a particular topic.
For example, if you sell software for managing projects, an educational video could teach people how to manage projects effectively.
Get customers to record short videos explaining their experiences with your company or product, then post them on your website or social media pages.
Videos are so popular because they capture attention through sight and sound, which makes them more memorable than text-based articles or images alone.
Plus, if done correctly, video content can be shared by others through social media channels.
3. Social Media Marketing
Social media is one of the most effective ways to reach your target audience.
By engaging with your customers and prospects on social media platforms, you can build a more personal relationships, gain new leads and increase brand awareness.
Post Updates about your Products or Services
On social media posts, you can post updates about new products or services, share customer feedback, post pictures of your office or employees, and more.
Post these updates on social networks such as TikTok, Instagram, Facebook, Twitter, and LinkedIn. The more you share content that is relevant, interesting, and helpful to your target audience the more followers you will gain.
Social media is a fast-growing area of online marketing, so it's important for companies to figure out how to use it effectively.
Make sure you're posting consistently, whether that's once per day or once per week; whatever works best for your audience.
And don't forget about engagement. If people aren't engaging with your posts (liking them or commenting), they won't be seen by others in their feed and they'll have a much smaller chance of being shared with others outside of your network.
You might be interested in How To Increase Followers On Social Media, make sure you check out our in-depth guides in this article!
4. Email Marketing
Email marketing is one of the best ways to reach your audience. People are often excited to hear from you and they’re more likely to read your email than any other piece of content.
You can use your email marketing to share information, build relationships and drive sales.
Here are some examples of email marketing content you can use:
Newsletters are an excellent way to keep your audience up-to-date on what's happening with your business.
They can be sent out once or twice per week, depending on how often you want your subscribers to hear from you.
Newsletters should contain information about new products or services, as well as relevant articles that will help educate customers about what they need from your brand or industry.
A welcome email is a great way to greet new subscribers and let them know they’re in the right place.
This can be a simple, automated message, or it can be more personal, depending on what you’re offering.
Tips for Creating Great Emails
Email marketing can be done in many ways, but here are some things you should keep in mind when creating content for your emails:
Make it personal
Don't just send out generic messages that have been mass-produced. Be sure to personalize each message so it feels like it was written just for the recipient.
If possible, include their name or some other identifying information so they know that this is specifically for them.
People don't always have time to read long messages so keep yours short and sweet preferably less than 500 words with only the most important information that needs to be conveyed first.
Include links to other resources if necessary but don't overload the reader with too much information at once.
Include CTA Buttons
Make sure every email has a clear call-to-action (CTA). Your CTA should be prominent and easy to spot so it can get clicked on quickly by readers who might otherwise skip over it altogether.
You want to make sure that all CTAs lead directly to your landing page.
Include an Email Signature
You should include an email signature in every email you send out. Your signature should include your company logo as well as links back to your website and social media profiles.
Don't miss out our 25 Email Marketing Best Practices That Actually Drive Results to boost your email campaigns!
Infographics are visual representations of information or data. They can be used to explain complex topics or ideas in an engaging way that also conveys useful information to readers.
Infographic examples include charts, graphs, and diagrams that show trends, relationships between concepts, and trends over time.
A good infographic is easy to digest, visually appealing, and contains relevant information that is interesting to your target audience.
It’s not just about the design; it’s about what you choose to include in the design.
Are Easily Shareable on Social Media
They're great for sharing on social media or embedding on your blog because they look good and can quickly convey complex ideas in a simple way.
They also tend to get more shares than other types of content, which means more people see them and share them with their networks.
6. Case studies and Testimonials
Case studies tell the story of a real customer who used your product or service and got great results.
This type of content is useful if you have a lot of success stories that you want to share with potential customers.
It's also helpful if you want people who haven't heard about your brand before to learn about it through word-of-mouth marketing campaigns.
Easy to Create
Just ask customers who are happy with your product or service to share their stories with you and talk about why they chose to work with you in the first place.
Tips for Creating an Effective Case Study
Keep It Short and Sweet
The longer your case study is, the less likely people will read it in full or at all.
Instead of writing a lengthy piece that takes forever to digest, try breaking up your story into chunks and chapters so readers can scan through the parts that interest them most quickly and easily without reading everything word-for-word from start to finish.
Tell a Complete Story
Tell a complete story with no missing links; from start to finish. Readers should be able to follow your process from beginning to end without getting lost along the way.
Make It Personal
A good case study will tell a story. Use first-person language like “I” and “we” as much as possible. This will make it more relatable to readers than if written in the third person.
These are book-length works that you can create and distribute online.
eBooks can be an excellent way to share your knowledge with your audience, but they're also a great way to market your business or product.
If you have a new product or service, you could write an eBook that explains how it works and why people should buy it.
This will help increase sales, and build trust and credibility in your product, which is important for attracting customers and converting them into repeat buyers.
Can Cover Any Topic
An eBook usually has from 10 pages to 50 pages in length and covers any topic you want; from cooking tips to business advice.
It doesn't matter what the subject matter is, as long as there's still value in it for your audience.
Can be Used to Get Email Subscribers
You can create an eBook on any topic and offer it as a free download in exchange for the contact information of your subscribers.
When you do this, make sure that you're sending them a message from your email list provider that lets them know how much they'll be able to get out of their subscription.
Tips for Writing an Effective EBook for Marketing
Write About Something You're Passionate About
The most effective eBooks will be created by people who are truly excited about their topic.
If you're not interested in what you're writing about, it will show through in your work.
Focus On Quality Over Quantity
You might be tempted to create a long e-book with lots of information in order to make your product seem more valuable than it is, but that isn't necessarily true; especially if the information is low quality or doesn't add value for readers.
Focus on providing only what's necessary so that readers can easily digest the material and apply it in their lives immediately after reading it.
Keep It Short and Sweet
When people buy eBooks online, they expect them to be short and sweet like a snack rather than a full meal.
Try keeping your eBooks at around 10 pages or less, which will give readers enough time to finish it and hopefully get something out of it as well.
In the written content, include photos, infographics, and other visual elements to keep readers engaged.
Create an engaging narrative that will engage readers and help them relate to your brand or product.
8. Influencer Marketing
Influencers are people who have a large following on social media platforms like Instagram or YouTube. You can pay them money to mention your brand or product in one of their posts.
The advantage of using influencer marketing over other advertising methods is that they already have an audience who likes them and trusts them.
If they say something good about something, their followers will trust them more than any random ad or promotion would work for you.
What Do Influencers Talk About?
An influencer doesn’t just talk about anything that comes to mind. She has an area of expertise and she knows her followers well enough to know what they want to hear about.
If she has an active Instagram account, she might post photos of new outfits or home decor ideas; if she has a YouTube channel, she might share her favorite workout videos; if he has a blog, he might write about business management tips or travel advice.
It Helps you get New Clients
This type of marketing has become more popular over time because it helps expand your reach beyond just Facebook ads or Google ads.
Tips for More Effective Influencer Marketing
Find Influencers in Your Niche
For effective influencer marketing, find influencers in your niche who have a large following and ask them if they would like to promote your product or service in exchange for something in return (usually money).
Give The Influencer Freedom to Create Content
Give them creative freedom when it comes to creating content for your brand, but make sure you give them direction on what you want the end result to be so they don't waste time creating something that isn't useful for your company or product offerings.
If you are looking for Instagram Post Ideas for Influencers, read here!
Experiment with Various Content Marketing Formats
Don't be afraid to experiment with different types of content or formats (like videos) as part of your content marketing strategy.
Just make sure they align with the personalities of the influencers involved in the project.
9. Audio Files
You can include audio files in your content marketing strategy. Creating audio files is a great way to reach out to your customer base.
You can use audio files in a variety of ways, including podcasts and audiobooks.
The advantage of using audio is that it's easier for people to listen to while they're busy working or driving their cars.
Create a podcast using audio files. A podcast is a series of episodes that are posted online. The content should be related to your business and can be linked to your website.
These days, people listen to podcasts while they drive, cook dinner, and even while they work out.
An in-depth series of episodes can be a great way to reach new customers and keep current ones engaged with your brand
You could also use audio files to create an audiobook, which is a written story that's read aloud.
For example, you might create an audiobook about how to use your product or service correctly.
10. User-Generated Content
User-generated content is content that is created by your customers, rather than your company. It can take several forms:
Informational videos - For example, a customer making a video showing how to use your product or service.
Reviews and testimonials - A customer writing a review about their experience using your product or service.
Customer photos –This is another user-generated content. Customers love sharing their experiences and will often post photos of products that they have used on their own social media accounts. You can ask them to share their photos on your page as well.
What Are The 4 Main Categories of Content Marketing?
· Written Content
· Social Media posts
· Video Marketing
Writing Blog Posts-Blog Content Marketing
Blog articles are a great place to start with your content marketing campaign. Blogs can provide you with an opportunity to educate your audience about your products and services, as well as provide them with useful information that will help them make better decisions about buying from you in the future.
You should write high-quality content or provide valuable content in order to generate leads, have more readers and drive organic traffic.
Social Media Posts
Social media is where consumers spend their time online, so it's an important place to post your content in order to reach your target audience.
You can share videos on your favorite social media platform such as Facebook, share blog posts on LinkedIn or even tweet interesting facts about your industry on Twitter.
Social media is one of the fastest-growing areas of content marketing today because it allows you to reach people who may not visit your website every day or subscribe to your email list.
Create Videos as Part of your Content Marketing Strategy
Videos have been shown to increase conversion rates by 80% or more, so it's no surprise that many businesses are turning to video marketing as a key part of their content marketing strategy.
Video can be used for product demonstrations, generating leads, training videos, and recording testimonials from happy customers; just about anything you can imagine.
Email marketing is another great way to engage with your audience on a consistent basis. Many businesses use email newsletters to keep customers up-to-date on new products or services, discounts and special offers, upcoming events, and other important news related to their business.
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